The KBO League is in full swing, with passionate cheering both inside and outside the stadiums. Now, the baseball fever has even spread to Jeju Island, which does not have a home team in the league. This is thanks to the ‘My Dream is to Be the KBO 981 League Cheerleader’ campaign, an intriguing structure where an individual’s competitiveness translates into the team’s success.
Located in Aewol-eup, Jeju City, 9.81 Park is a themed space park offering diverse activities like ‘Race 981,’ which harnesses gravity. Since the KBO League Opening Day on March 28, the park has been immersed in baseball, all because of the launch of this unique campaign.
Along the path to the park entrance, banners of all 10 KBO clubs set the mood. Inside the building, a display showcasing the logos of the 10 teams catches the eye. A photo zone for commemorative shots is also decorated with KBO themes.
More importantly, the attractions within the park incorporate a gamification structure. Visitors compete with family, friends, and even other guests using scores recorded during activities.
The gamification of the ‘My Dream is to Be the KBO 981 League Cheerleader’ campaign goes a step further. It creates a system where individual scores extend beyond personal competition to influence the standings of the 10 KBO clubs, a design sure to captivate baseball fans.
When purchasing a KBO package, visitors select a team to support. They then earn points by enjoying signature park attractions like ‘Race 981,’ the survival game ‘Pro Arena & Arena,’ and ‘Celebration & Cheer Zone,’ where they can record videos while cheering for their team. The results of these missions are reflected in real-time in the win rate of the chosen club.
The rankings, calculated based on the club’s win rate from these missions, can be checked on the 9.81 Park app installed on users’ smartphones. They are also displayed on digital screens throughout the park, allowing users to see their team’s position in real-time, effectively fueling competitive spirit.
But that’s not all. The tickets for 9.81 Park are wristbands. The ‘My Dream is to Be the KBO 981 League Cheerleader’ ticket features the design of the visitor’s selected team. When placed in a holder provided by the Space Cup Store, it becomes a keyring souvenir that combines memories of 9.81 Park with affection for the supported team.
The ‘My Dream is to Be the KBO 981 League Cheerleader’ campaign is scheduled to run until the end of this year. It appears to be an excellent choice for those seeking an opportunity to actively cheer for ‘our team’ by getting personally involved.